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El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia

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Sum total of downloads: 23

Journal: 
Revista de marketing y publicidad
e-ISSN: 
2792-405X
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc-nd Logo
Persistent Identifier of the first edition: 
Language: 
Spanish (spa)
Citation: 
Sánchez-Crespo, Isidro/Carrasco-Santos, María Jesús et. al. (2022). El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia. In: Revista de marketing y publicidad (5), S. 7 - 41.
https://revistas.cef.udima.es/index.php/marketing/article/download/856/2416.
doi:10.51302/marketing.2022.856.
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distribution of downloads over the selected time period:

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downloads by country:

pos. country total perc.
1 image of flag of Colombia Colombia 9 39.13%
2 image of flag of Spain Spain 4 17.39%
3 image of flag of United States United States 3 13.04%
4 image of flag of Mexico Mexico 2 8.70%
5 image of flag of Peru Peru 2 8.70%
6 image of flag of Bangladesh Bangladesh 1 4.35%
7 image of flag of Brazil Brazil 1 4.35%
8 image of flag of France France 1 4.35%

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