Marketing management  

Marketingmanagement   (german)

used for: Marketing strategy, Marketing mix, Marketing implementation, Market-orientated perspective

Narrower Terms

• Advertising planning  
• Customer service  
• Marketing control  
• Pricing strategy  
• Product management  
• Sales promotion  
• Terms and conditions  

Related Terms

• Marketing  

Subject Categories

• B.07.01 Marketing management  

Links to other Thesauri and Vocabularies

=	Marketingmanagement   (from GND)
=	Kommunikationspolitik   (from GND)
>	Affinity Marketing   (from GND)
>	Pull-Strategie   (from GND)
>	Positionierung   (from GND)
>	Wachstumsstrategie   (from GND)
>	Push-Strategie   (from GND)
>	Ambush Marketing   (from GND)
>	Convenience-Strategie   (from GND)
>	Distributionspolitik   (from GND)
>	Kommunikations-Mix   (from GND)
>	Angriffsstrategie   (from GND)
~	Marketing-Mix   (from GND)
~	Marketingstrategie   (from GND)
~	Marketingkonzept   (from GND)
~	Kommunikationsstrategie   (from GND)
=	marketing management   (from Wikidata)
~	marketing strategy   (from Wikidata)
~	marketing mix   (from Wikidata)
~	marketing communications   (from Wikidata)
~	promotion   (from Wikidata)
=	Marketing management   (from DBpedia)
=	marketing policy   (from TheSoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12770-5