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Employer branding and talent management in the digital age

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Sum total of downloads: 72

Management dynamics in the knowledge economy
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In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development of employees and search for talent. This paper focuses on identifying the major trends and strategies concerning talent management programs and development of digital skills for employees and managers. The study reveals that in an open talent economy, employer brand is very important in recruiting and retention of high potential employees and must be focused on learning & leadership development, mobility, rewards and competency systems. At present, in order to obtain a business value, one of the major challenges that HR needs to face is the development of digital skills for managers and employees.
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English (eng)
Mihalcea, Alina Daniela (2017). Employer branding and talent management in the digital age. In: Management dynamics in the knowledge economy 5 (2), S. 289 - 306.

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downloads by country:

pos. country total perc.
1 image of flag of Germany Germany 13 18.06%
2 image of flag of India India 11 15.28%
3 image of flag of United States United States 7 9.72%
4 image of flag of Italy Italy 3 4.17%
5 image of flag of Canada Canada 2 2.78%
6 image of flag of France France 2 2.78%
7 image of flag of Indonesia Indonesia 2 2.78%
8 image of flag of Sri Lanka Sri Lanka 2 2.78%
9 image of flag of Nepal Nepal 2 2.78%
10 image of flag of Poland Poland 2 2.78%
    other countries 26 36.11%

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