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Year of PublicationTitlePerson(s)
2024Examination of content types and social media engagement indicators on facebook : case analysis of 5-star hotels of Visegrad Group countriesNastisin, Ludovit; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan
2024Online shopping behaviour of Slovak during the COVID-19 pandemicOlearova, Maria; Bacik, Radovan; Iannaccone, Barbora; Gavura, Stefan
2023Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countriesOlearova, Maria; Bacik, Radovan; Gavurova, Beata; Rigelsky, Martin
2023Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak RepublicGburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; Tomasova, Maria
2022Consumer shopping motive identification : study of webrooming vs. showroomingOlearova, Maria; Gavurova, Beata; Bacik, Radovan
2021Can negative word-of-mouth have any impact on brand sustainability?Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan
2021Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava