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ZBW - Digitales Archiv
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Expert journal of marketing
Expert journal of marketing
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Results 1-10 of 11.
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Year of Publication
Title
Person(s)
2017
Ordered probit analysis of consumers' preferences for milk and meat quality attributes in the emerging cities of Southern India
Priyadharsini, S.
;
Kathiravan, G.
;
Thirunavukkarasu, M. A.
;
Ganpat, W.
;
Saravanakumar, D.
2017
Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas
2017
Importance of strategic social media marketing
Vinerean, Simona
2017
A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian
2017
Ancillaries in the aviation industry : importance, trends, going digital
Avram, Bogdan
2017
Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia
Bahri, Syamsul
;
Dalimunthe, Ritha Fatimah
;
Ginting, Paham
;
Rismayani
;
Sembiring, Beby Karina Fawzeea
2017
The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin
;
Adam, Muhammad
;
Sofyan, Hizir
;
Faisal
2017
Culinary tourism : a new trend on the tourism market
Duralia, Oana
2017
Content marketing strategy : definition, objectives and tactics
Vinerean, Simona
2017
A multi-method approach to understanding behavior change : the case of texting and driving
Hood, Karen M.
;
Kowalczyk, Christine M.
;
Hopkins, Christopher D.
;
Padgett, Daniel
Person
2
Vinerean, Simona
1
Adam, Muhammad
1
Avram, Bogdan
1
Bahri, Syamsul
1
Dalimunthe, Ritha Fatimah
1
Duralia, Oana
1
Faisal
1
Ganpat, W.
1
Ginting, Paham
1
Hood, Karen M.
.
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English (eng)