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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
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Expert journal of marketing
Expert journal of marketing
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Results 1-10 of 14.
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Year of Publication
Title
Person(s)
2019
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
2019
The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra
2019
Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia
;
Musnadi, Said
;
Chan, Syafruddin
2019
Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
2019
Airlines customer segmentation in the hyper-competition era
Avram, Bogdan
2019
Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola
;
Jaime-Meuly, Rosalina
;
Andrade-Bustamante, Gabriela
;
Lucero-Flores, Tania Irasema
;
Martínez-Ruíz, Francisco Eleazar
2019
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
2019
Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos
2019
Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib
;
Benabdelouahed, Redouane
;
Anabir, Hajar
2019
The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede
;
Darmiyanti, Ni Luh
language (ISO)
14
English (eng)