Advertising effects
Werbewirkung (german)
used for: Recognition test, Impact of advertising, Advertising response
Broader Terms
Related Terms
Subject Categories
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B.07.04 Marketing communications
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B.07.06 Market research
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N.07.02 Consumer behaviour
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W.21.02 Advertising industry and opinion polling
Links to other Thesauri and Vocabularies
| = | Werbewirkung (from GND) |
| > | Werbetest (from GND) |
| ~ | Werbemitteltest (from GND) |
| ~ | Werbewirkungsanalyse (from GND) |
| ~ | Marktreaktionsfunktion (from GND) |
| ~ | Werbeerfolgskontrolle (from GND) |
| ~ | Copy-Test (from GND) |
| ~ | Markenbekanntheit (from GND) |
| ~ | Werbemittelforschung (from GND) |
| ~ | Werbewirkungsforschung (from GND) |
| ~ | Werbeerfolg (from GND) |
| = | advertising effects (from Wikidata) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 9.08,
2019-12-04)
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