Advertising planning  

Werbeplanung   (german)

used for: Advertising strategy

Narrower Terms

• Media mix  

Broader Terms

• Marketing management  
• Planning  

Related Terms

• Advertising  
• Advertising industry  
• Advertising media  
• Target group  

Subject Categories

• B.07.04 Marketing communications  
• W.21.02 Advertising industry and opinion polling  

Links to other Thesauri and Vocabularies

=	Werbeplanung   (from GND)
>	Werbestrategie   (from GND)
>	Werbekonzeption   (from GND)
>	Mediaplanung   (from GND)
>	Marketingmodell   (from GND)
>	Werbebotschaft   (from GND)
>	Werbekampagne   (from GND)
<	Kampagne   (from GND)
~	Markt-Media-Studie   (from GND)
~	Werbebudget   (from GND)
~	Mediadaten   (from GND)
=	advertising planning   (from Wikidata)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12844-2