Customer recovery  

Kundenrückgewinnung   (german)

used for: Customer churn, Churn management

Broader Terms

• Relationship marketing  

Related Terms

• Switching behaviour  

Subject Categories

• B.07.01 Marketing management  

Links to other Thesauri and Vocabularies

~	Kundenbindung   (from GND)
=	customer recovery   (from Wikidata)
>	customer attrition   (from Wikidata)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/29795-4