Brand architecture
Markenarchitektur (german)
used for: Umbrella brand, Master brand, Family brand, Corporate branding, Corporate brand, Brand portfolio
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
| = | Dachmarke (from GND) |
| ~ | Markentransfer (from GND) |
| = | Brand architecture
(from
Wikidata)
|
| > | umbrella brand
(from
Wikidata)
|
| > | corporate brand (from Wikidata) |
| ~ | corporate branding
(from
Wikidata)
|
| = | Brand architecture (from DBpedia) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 9.16,
2023-11-20)
▪
Suggestions and comments to the
thesaurus team
▪
Mailing lists:
stw-announce, stw-user
ZBW - Leibniz Information Centre for Economics -
Imprint -
Data protection
The STW Thesaurus for Economics is licensed under CC BY 4.0.