Product placement  

Product Placement   (german)

used for: Branded entertainment, Brand placement

Broader Terms

• Advertising  

Related Terms

• Sponsorship  
• Television advertising  

Subject Categories

• B.07.04 Marketing communications  

Links to other Thesauri and Vocabularies

=	Product placement   (from GND)
~	Schleichwerbung   (from GND)
=	product placement   (from Wikidata)
~	surreptitious advertising   (from Wikidata)
~	Branded entertainment   (from Wikidata)
=	Product placement   (from DBpedia)
=	product placement   (from TheSoz)
=	masked advertising   (from TheSoz)
~	separation principle   (from TheSoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/18098-2