Key account management  

Key-Account-Management   (german)

used for: Strategic account management, KAM (Key-account management), Global account management

Broader Terms

• Business-to-business marketing  

Related Terms

• Customer value  

Subject Categories

• B.07.01 Marketing management  

Links to other Thesauri and Vocabularies

=	Kundengruppenmanagement   (from GND)
>	Großkunde   (from GND)
=	key account manager   (from Wikidata)
<	account manager   (from Wikidata)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19119-1