Personal branding  

Personal Branding   (german)

used for: Selfmarketing, Self-marketing

Stands for the attempt to create, promote and market a person as a brand by adapting marketing strategies.

Broader Terms

• Marketing  

Related Terms

• Brand management  
• Influencer  

Subject Categories

• B.07.04 Marketing communications  

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/30572-0