Demarketing  

Demarketing   (german)

Stands for a form of marketing that aims to dissuade consumers from using a product or brand to decrease demand.

For marketing with the aim of promoting socially desirable behavior USE Social marketing

Broader Terms

• Marketing  

Subject Categories

• B.07 Marketing  

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/30586-3