Bottom of the pyramid  

Bottom of the Pyramid   (german)

used for: Base of the pyramid

Stands for both the lowest level of the wealth and income pyramid and business models and approaches to integrate this largest, but also poorest socio-economic group into corporate value chains.

Broader Terms

• Demographic structure  
• Target group  

Subject Categories

• B.07.04 Marketing communications  
• N.03.03 Demographic structure  

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/30624-0