Impulse buying  

Impulskauf   (german)

Stands for an originally unintended purchase of a product under the direct effect of purchase incentives.

Broader Terms

• Purchase decision  

Related Terms

• Shopping behaviour  

Subject Categories

• B.07.06 Market research  
• N.07.02 Consumer behaviour  

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/30637-5