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Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks
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Sum total of downloads: 263
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distribution of downloads over the selected time period:
downloads by country:
| pos. | country | total | perc. | |
|---|---|---|---|---|
| 1 |  |
United States | 53 | 20.15% |
| 2 |  |
United Kingdom | 41 | 15.59% |
| 3 |  |
India | 17 | 6.46% |
| 4 |  |
Australia | 15 | 5.70% |
| 5 |  |
South Africa | 13 | 4.94% |
| 6 |  |
Philippines | 8 | 3.04% |
| 7 |  |
UNKNOWNLOC | 8 | 3.04% |
| 8 |  |
United Arab Emirates | 6 | 2.28% |
| 9 |  |
Indonesia | 6 | 2.28% |
| 10 |  |
Malaysia | 6 | 2.28% |
| other countries | 90 | 34.22% | ||