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Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis

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Sum total of downloads: 33

Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Nornajihah Nadia Hasbullah/Ag Kaifah Riyard Kiflee et. al. (2024). Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis. In: Marketing i menedžment innovacij 15 (1), S. 29 - 40.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/03_B737-2023_Hasbullah-et-al.pdf.
doi:10.21272/mmi.2024.1-03.
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downloads by country:

pos. country total perc.
1 image of flag of United States United States 5 15.15%
2 image of flag of United Kingdom United Kingdom 3 9.09%
3 image of flag of Australia Australia 2 6.06%
4 image of flag of India India 2 6.06%
5 image of flag of Thailand Thailand 2 6.06%
6 image of flag of UNKNOWNLOC UNKNOWNLOC 2 6.06%
7 image of flag of Vietnam Vietnam 2 6.06%
8 image of flag of Argentina Argentina 1 3.03%
9 image of flag of Bangladesh Bangladesh 1 3.03%
10 image of flag of Switzerland Switzerland 1 3.03%
    other countries 12 36.36%

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