Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities

Nastisin, Ludovit; Korba, Peter; Pisar, Oliver

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Title:

Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities

Journal:

Marketing i menedžment innovacij

Authors:

Nastisin, Ludovit
Korba, Peter
Pisar, Oliver

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2023/01/A599-2022_15_Nastisin-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.4-015

Language:

English (eng)

Citation:

Nastisin, Ludovit/Korba, Peter et. al. (2022). Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities. In: Marketing i menedžment innovacij 13 (4), S. 164 - 172.
https://armgpublishing.com/wp-content/uploads/2023/01/A599-2022_15_Nastisin-et-al.pdf.
doi:10.21272/mmi.2022.4-015.

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ZBW Open Access

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