From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry

Almutairi, Faisal Abdulhadi

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Title:

From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry

Journal:

Marketing i menedžment innovacij

Authors:

Almutairi, Faisal Abdulhadi

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A517-2021-15_Almutairi.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.2-15

Language:

English (eng)

Citation:

Almutairi, Faisal Abdulhadi (2021). From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry. In: Marketing i menedžment innovacij (2), S. 179 - 190.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A517-2021-15_Almutairi.pdf.
doi:10.21272/mmi.2021.2-15.

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Open Access ZBW

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