Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram

Nastisin, Ludovit; Jura, Anton; Fedorko, Richard; Kopor, Ivan

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Title:

Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram

Journal:

Marketing i menedžment innovacij

Authors:

Nastisin, Ludovit
Jura, Anton
Fedorko, Richard
Kopor, Ivan

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90598-2022-08_Nastisin.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.2-08

Language:

English (eng)

Citation:

Nastisin, Ludovit/Jura, Anton et. al. (2022). Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram. In: Marketing i menedžment innovacij (2), S. 86 - 93.
https://mmi.fem.sumdu.edu.ua/sites/default/files/%D0%90598-2022-08_Nastisin.pdf.
doi:10.21272/mmi.2022.2-08.

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ZBW Open Access

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