Green Brand as a New Pattern of Energy-Efficient Consumption

Chygryn, Olena; Kuzior, Aleksandra; Olefirenko, Oleg; Uzik, Jan

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/12838

Title:

Green Brand as a New Pattern of Energy-Efficient Consumption

Journal:

Marketing i menedžment innovacij

Authors:

Chygryn, Olena
Kuzior, Aleksandra
Olefirenko, Oleg
Uzik, Jan

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2022/10/A632-2022-07_Chygryn-et-al-2.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.3-07

Language:

English (eng)

Citation:

Chygryn, Olena/Kuzior, Aleksandra et. al. (2022). Green Brand as a New Pattern of Energy-Efficient Consumption. In: Marketing i menedžment innovacij 13 (3), S. 78 - 87.
https://armgpublishing.com/wp-content/uploads/2022/10/A632-2022-07_Chygryn-et-al-2.pdf.
doi:10.21272/mmi.2022.3-07.

Appears in Collections:

Open Access ZBW

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