Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631476
Journal: 
Revista de marketing y publicidad
e-ISSN: 
2792-405X
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc-nd Logo
Persistent Identifier of the first edition: 
Language: 
Spanish (spa)
Citation: 
Dorado, Estefania Felipe de/Pérez Asperilla, Estíbaliz (2022). Una visión del marketing 360 : análisis comparativo entre dos estrategias de contenido digital en el sector cosmético. In: Revista de marketing y publicidad (5), S. 95 - 125.
https://revistas.cef.udima.es/index.php/marketing/article/download/852/2418.
doi:10.51302/marketing.2022.852.
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