Gray-market and its impacts on brand image : case for retail perfume industry

Maqsood, Syed Muhammad; Soomro, Yasir Ali

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6780

Title:

Gray-market and its impacts on brand image : case for retail perfume industry

Journal:

Marketing i menedžment innovacij

Authors:

Maqsood, Syed Muhammad
Soomro, Yasir Ali

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/469-2021-10.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.1-10

Language:

English (eng)

Citation:

Maqsood, Syed Muhammad/Soomro, Yasir Ali (2021). Gray-market and its impacts on brand image : case for retail perfume industry. In: Marketing i menedžment innovacij (1), S. 124 - 134.
https://mmi.fem.sumdu.edu.ua/sites/default/files/469-2021-10.pdf.
doi:10.21272/mmi.2021.1-10.

Appears in Collections:

Open Access ZBW

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