Advertising effects  

Werbewirkung   (german)

used for: Recognition test, Impact of advertising, Advertising response

Broader Terms

• Impact assessment  

Related Terms

• Consumer motivation  
• Media effect  
• Psychology of advertising  

Subject Categories

• B.07.04 Marketing communications  
• B.07.06 Market research  
• N.07.02 Consumer behaviour  
• W.21.02 Advertising industry and opinion polling  

Links to other Thesauri and Vocabularies

=	Werbewirkung   (from GND)
>	Werbetest   (from GND)
~	Werbemitteltest   (from GND)
~	Werbewirkungsanalyse   (from GND)
~	Marktreaktionsfunktion   (from GND)
~	Werbeerfolgskontrolle   (from GND)
~	Copy-Test   (from GND)
~	Markenbekanntheit   (from GND)
~	Werbemittelforschung   (from GND)
~	Werbewirkungsforschung   (from GND)
~	Werbeerfolg   (from GND)
=	advertising effects   (from Wikidata)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12837-6