Customer experience  

Kundenerfahrung   (german)

used for: Customer journey, Consumer journey, Consumer experience

Stands for the totality of cognitive, affective, sensory and behavioral customer responses and experiences during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

Related Terms

• Customer retention  
• Customer satisfaction  
• Relationship marketing  

Subject Categories

• B.07.01 Marketing management  
• N.07.02 Consumer behaviour  

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/30565-4